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GSA Today
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GSA Today

GSA Today is the Society’s monthly* science-and-news magazine published for members and other earth scientists. Most issues feature a "hot-topic" science article (refereed). New in 2007: the “Groundwork” article, tightly focused articles on issues of import to earth science policy, planning, funding, and education. Periodic articles include reports from the GSA-USGS Congressional Science Fellow, Rock Stars biographical features, and news and information about the Society, its activities, and the geological community at large. Also in GSA Today: announcements for all GSA meetings and events; information on research grants, awards, and scholarships; and employment opportunities in the geosciences along with fellowships and special opportunities for students.

* Except for May which is combined with the April issue

For pennies per reader your display advertising is seen by an international audience of more that 21,000 earth scientists who are eager to read about your products and services. GSA Today offers bonus distribution and special issues to ensure that your organization is reaching the leaders and decision-makers in the earth science industry.

Click here for SOCIETY DEMOGRAPHICS (pdf).

Deadlines & Specifications

Deadlines	Specifications
Space reservations close the 20th of the month two months prior to issue. Electronic files plus a hard copy of the ad are due no later than the 30th of the month, two months prior to issue. (e.g. March issue closes 20 Jan., materials due 30 Jan.). No cancellations accepted after closing date. Please contact us to confirm electronic file specifications. No May issue (it is combined with April and published on April schedules).	Printed offset, web-fed. Journal format, trim size 8-3/8" x 10-7/8" inches. Saddle-wire stiched. Electronic Art Files: Ads must be sent electronically either by e-mail, upload to the GSA ftp site, or by removable media (DVD, CD ROM, Zip, 1 GB Jazz). Label all removable media with contact information as well as file name(s). Include all companion file imports and typefaces. Illustrations and photos should be saved as .TIFF or .EPS (JPEG not acceptable format). Hi resolution PDFs are accepted as final art. Use Adobe Acrobat Distiller default setting PDF/X-1a. If submitting native files, supply hard copy proof at 100% (in color if applicable). CMYK color only: 300 dpi; gray-scale: 300 dpi; line art: 1200 dpi; ruled lines no smaller than 0.3 pt. Disclaimer: GSA will not alter client ads to ensure quality print reproduction. Ads sent with images or type at resolutions other than that specified are not guaranteed to reproduce at highest quality. See Ad Submission Guidelines (pdf file) or contact for more information. Graphic services available at additional costs.

Deadlines

Specifications

Space reservations close the 20th of the month two months prior to issue.
Electronic files plus a hard copy of the ad are due no later than the 30th of the month, two months prior to issue. (e.g. March issue closes 20 Jan., materials due 30 Jan.). No cancellations accepted after closing date. Please contact us to confirm electronic file specifications.
No May issue (it is combined with April and published on April schedules).

Printed offset, web-fed.
Journal format, trim size 8-3/8" x 10-7/8" inches. Saddle-wire stiched.
Electronic Art Files: Ads must be sent electronically either by e-mail, upload to the GSA ftp site, or by removable media (DVD, CD ROM, Zip, 1 GB Jazz). Label all removable media with contact information as well as file name(s). Include all companion file imports and typefaces. Illustrations and photos should be saved as .TIFF or .EPS (JPEG not acceptable format).
Hi resolution PDFs are accepted as final art. Use Adobe Acrobat Distiller default setting PDF/X-1a.
If submitting native files, supply hard copy proof at 100% (in color if applicable).
CMYK color only: 300 dpi; gray-scale: 300 dpi; line art: 1200 dpi; ruled lines no smaller than 0.3 pt.
Disclaimer: GSA will not alter client ads to ensure quality print reproduction. Ads sent with images or type at resolutions other than that specified are not guaranteed to reproduce at highest quality.
See Ad Submission Guidelines (pdf file) or contact for more information. Graphic services available at additional costs.

Special Issues

April / May: Issue traditionally features the first announcement of the Annual Meeting.; Bonus distribution: if possible, based on meeting dates, these issues will be distributed at GSA's regional Section's annual meetings.
June: Pre-convention issue. Information relating to the Annual Meeting and all it's activities. Also features the highly rated science article, as well as promotions by advertisers who may or may not be attending that year's meeting as an exhibitor.; Bonus distribution to the earth science industry including previous year's meeting attendees, Associated Societies, colleges and universities, and special requests.
Exhibitor Advertisers - earn valuable priority points
September: Convention issue. Don't miss having your product/service promoted in this important issue! Also features the highly rated science article, as well as promotions by advertisers who may or may not be attending that year's meeting as an exhibitor. This is an excellent issue to promote products and services, especially if exhibiting.
Bonus distribution Issue is scheduled to be at the trade show for distribution to meeting attendees.
Exhibitor Advertisers - earn valuable priority points

Don't miss these issues! Frequency discounts will apply.

2008 Rates

Frequency Discounts: Cross frequency is earned between all GSA products.
Multi-month contracts are your best option. Take advantage of the savings & extra visibility!
Web-promotional opportunites available with multi-month contracts.
Classified/Recruitment display ads are availble (sizes & rates below) and will be placed in or near classified ad section.

Gross Black & White Rates
Ad Size	1 time	3 time	6 time	12 time	Dimensions
Full page	$1077	$1023	$972	$894	7-5/16" × 9-3/4"
2/3 page	$969	$920	$874	$804	4-13/16" × 9-3/4"
1/2 Island	$875	$832	$790	$727	4-13/16" × 7-3/8"
1/2 Vertical	$828	$787	$747	$688	3-3/8" x 9-3/4"
1/2 Horizontal	$784	$745	$708	$651	7-5/16" × 4-13/16"
1/3 Square	$627	$596	$566	$521	4-13/16" × 4-13/16"
1/3 Vertical	$627	$596	$566	$521	2-5/16" × 9-3/4"
1/4 Page	$501	$476	$452	$416	3-9/16" × 4-3/4"
1/6 Page	$401	$381	$362	$333	2-5/16" × 4-13/16"(H) or 4-13-16" x 2-5/16"(V) [indicate H or V]
Business Card Ad	$103	-	-	-	3-1/2" × 2"(H) or 2" x 3-1/2"(V) [indicate H or V]

Color
Page cost (above) plus:
Ad Size	1 time	3 time	6 time	12 time
Full	$687	$652	$620	$570
Half	$343	$326	$310	$285
Third	$231	$219	$208	$191
Fourth	$172	$164	$155	$143
Sixth	$115	$109	$104	$95
eighth	$89	$85	$80	$74

Position Charges: Page cost (above) plus:
Cover 2	Full page B&W cost plus: $415
Cover 3	Full page B&W cost plus: $290
Cover 4	Full page B&W cost plus: $540

Premium Issue Charges
June (pre-convention issue)	add 5% to b/w page rate -- single insertion
September (convention issue)	add 10% to b/w page rate -- single insertion

Space Reservations:
20th of the month, 2 months prior
Electronic Files Due:
30th of the month, 2 months prior

Recognized ad agencies
must indicate Gross/Net rates.

GSA Today
Insertion Order Form

Contact Information

To place a display ad in GSA Today, or for additional information, contact: Ann Crawford, Advertising Manager; advertising@geosociety.org; +1.800.472.1988, ext. 1053 (toll-free); +1.303.357.1053; +1.303.357.1070 (fax); GSA Today Advertising; PO Box 9140; Boulder, CO 80301-9140

Please include complete address, phone number, and e-mail address with all correspondence.

All advertising must meet the Society's criteria for publication. GSA reserves the right to reject any advertising that does not meet these criteria.