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GSA2015 ANNUAL MEETING & EXPOSITION

Be Heard and                                               Science communication strategies for interacting
 Be Interesting                                            with the public, policymakers, and social media

                                                           Saturday, 31 Oct., 8 a.m.–noon.
                                                           PROFESSIONALS: US$35; students: US$25; includes
                                                           continental breakfast.
                                                           LIMIT: 30. Sign up when you register or call GSA Sales & Service,
                                                           +1-800-443-4472, to add this course.

                                                             Have you struggled to explain your research to a friend? Would
                                                           you like to be able to tell your Senator your views on policy? Are
                                                           you interested in using Twitter but aren’t sure how? Learn from
                                                           experts and each other as you hone your public communication
                                                           and outreach skills, and practice in a safe and comfortable setting.

                                                             You will leave knowing how to create clear and concise messages
                                                           targeted to your audience, as well as how to prepare for a media
                                                           interview. You will learn strategies for using social media, identify
                                                           opportunities for interacting with laypersons in your community,
                                                           and gain an understanding of how to approach policy makers on
                                                           scientific issues.

                                                             Communication skills are key to a successful career and
                                                           important in all aspects of life. Give yours the attention
                                                           they deserve.

 GSA TV

Did you catch GSA TV at GSA 2014?                          Photo by Bret Webster.                                                     SOCIAL & BUSINESS

  Would you like to be featured in 2015?                          Meet Us in the
                                                              Social Media–Sphere
   GSA is pleased to have partnered with WebsEdge
for professional, quality filming at recent GSA Annual                               in
Meetings. WebsEdge does an excellent job producing
GSA TV—an onsite conference television program                       Twitter: https://twitter.com/geosociety
reporting on the latest research and discoveries in the                   Follow hashtag #GSA2015
geosciences.
                                                              Facebook: https://www.facebook.com/GSA.1888
   GSA TV features a new episode daily, screened                 LinkedIn: https://www.linkedin.com/company/
around the meeting venue, on a dedicated channel in                      geological-society-of-america
some guest hotel rooms, and online. The programs                         GSA’s Connected Community:
combine onsite interviews and news around key                               community.geosociety.org
conference themes alongside pre-recorded documen-
tary-style reports highlighting geoscience advances at                                                                            35
institutions like yours.

   Your organization is invited to take advantage of this
opportunity to profile the hard work and commitment
of your earth scientists and their leading research, and
support GSA in its mission to promote research to
understand earth systems.

   As with any professional video production project,
there is a cost for organizations that choose to partici-
pate. To find out more, contact Mark Rose at mark@
websedge.com.

communi t y.geosociet y.org / gsa2 015
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