Page 22 - i1052-5173-30-10 + Annual Report

MEDIA RELATIONS
Communicating the Value of Geoscience

PRESS RELEASES newsroom, assisting members of the media GSA ON SOCIAL MEDIA
Supporting its strategic aspiration to covering the meeting and mentoring student GSA is a leader among our Society
link geoscience to society, GSA engages communication interns. peers in reaching wide audiences with
in media relations activities to enlarge the Terri Cook served information about our events, publica-
footprint of member research and publica- as GSA’s 2019–2020 tions, membership, programs, and
tions. GSA issued 44 press releases in Science Com- activities through social media.
FY20, highlighting peer-reviewed research munication Fellow.
published in the Society’s top-rated, peer- Accomplishments Follow GSA @geosociety
reviewed geoscience journals and books, from her term on Twitter (41,000+
as well as new findings presented at GSA included crafting a followers) and Instagram. Use hashtag
meetings and Society news. These are dis- press release (https:// #GSA2020 to keep up with the latest
tributed to an extensive list of science www.geosociety.org/GSA/News/pr/ from GSA 2020 Connects Online.
journalists and posted on the American 2019/19-38.aspx) about an annual meeting
Association for the Advancement of presentation on research in Machu Picchu, Facebook—Join 280,000+ GSA
Science (AAAS) online science news ser- which garnered coverage by more than fans worldwide at www.facebook
vice, EurekAlert! and the European media 100 scientific and mass media outlets in .com/GSA.1888.
resource site, AlphaGalileo. In addition, over 30 countries, and was translated into
GSA encourages and assists public infor- 15 languages; and scripting pilot text-over- YouTube—Learn more about
mation officers at universities and govern- videos to accompany traditional press GSA and careers in the geosci-
ment agencies to write their own releases releases on social media (see https://youtu ences at www.youtube.com/user/
about their GSA-published research or pre- .be/9Zl1RrehmdA and https://youtu.be/ geosociety.
senting authors and then augments distri- oKztjX9HNJQ).
bution of those releases for wider reach. LinkedIn—Network and stay
GSA invites journalists to attend annual SCIENCE COMMUNICATION connected to your professional
and Section Meetings with complimentary INTERNSHIP peers at http://linkd.in/1HsYwni.
registration, and hosts a newsroom at the Each year, GSA accepts a few geoscience
annual meeting. students who are interested in science com-
As a result of these efforts, our science munication as a possible alternative career
gets considerable press coverage, ranging path to collaborate with the Science “GSA means being part of a
from top-tier outlets like Science, Nature, Communication Fellow during the annual greater team and community
National Geographic, Forbes, The meeting. Selected students work under the which values the important
Economist, LiveScience, CNN, Newsweek, tutelage of the GSA communications staff science of geoscientists
and others, to more niche audiences in and the Fellow with the goal of building their across the world.”
trade publications, blogs, and syndicated confidence and skills for conveying scientific
websites. Go to www.geosociety.org, click subject matter in compelling ways.
on the “News” tab, and select “GSA in the
News” to read some of the latest coverage.

SCIENCE COMMUNICATION
FELLOWSHIP
GSA’s Science Communication Fellowship
is an opportunity for a science writer, jour-
nalist, or scientist with a passion for commu-
nicating to spend 10 months gaining experi-
ence and professional contacts, working in
concert with GSA communications and
member leaders. The goal of the Fellowship
is to help improve communication of geosci-
ence knowledge between the members of
GSA and the non-scientific community by
translating technical research from GSA
journals and annual meeting presentations
into relatable stories for non-technical audi-
ences. The Fellow also helps staff the onsite The 2019 interns with FY20 GSA President Don Siegel and GSA staff.

22 FY2020 GSA Annual Report