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Communication

PRESS RELEASES of Geoscience highlighting the work of FY21 HIGHLIGHTS:
Supporting its strategic aspiration to link underrepresented members of our com-
geoscience to society, GSA engages in media munity. She also worked closely with sev- • 116,995 issues of GSA Today sent
relations activities to enlarge the footprint eral GSA graduate student research grant
of member research and publications. GSA recipients, helping them translate their • 23 blogs posted on GSA’s blog
issued 58 press releases in FY21, highlight- research for non-technical audiences. Speaking of Geoscience TM
ing peer-reviewed research published in the
Society’s top-rated, geoscience journals, SPEAKING OF GEOSCIENCE TM • The redesigned website home-
presenting new findings from GSA meet- In FY21, GSA posted 23 blogs on this page had 139K page views
ings, and providing Society news. These are channel, sharing ideas and dissecting
distributed to an extensive list of science issues ranging from geoscience policy to
journalists and posted on the American climate change to the state of geoscience
Association for the Advancement of Science education during the COVID-19 pandemic. 3. Scientists in Parks (96k)
(AAAS) online science news service, In FY21, Speaking of Geoscience had a read- 4. GSA Job Board (66k)
EurekAlert!. In addition, GSA encourages ership of more than 1,900 visitors per 5. Field Experiences Home (43k)
and assists public information officers at month, with a total of 31,210 blog views.
universities and government agencies to COMMUNICATING THE VALUE OF GSA
write their own releases about their GSA- “GSA membership provides an TO NEW MEMBERS
published research or presenting authors opportunity to connect, reconnect, A new member email campaign was
and then augments distribution of those get inspired, and inspire others.” created to welcome and educate those
releases for wider reach. GSA invites jour- joining the Society. The series includes
nalists to attend annual and Section WEBSITE nine messages about the programs and
Meetings with complimentary registration Fiscal year 2021 brought continued member benefits at GSA.
and hosted an online newsroom at the GSA investment in our website and online
2020 Connects Online meeting. Go to www presence as a key tool to connect with, EARTH TO ECONOMY: ACCELERATING
.geosociety.org, click on the “News” tab, and inform, and empower our members and INNOVATION FOR CLIMATE CHANGE
select “GSA in the News” to read some of the the general public. SOLUTIONS AND TRANSLATIONAL
latest coverage. Most noticeably, we redesigned the GSA RESEARCH
homepage to better communicate our val- With a grant from the National Science
SCIENCE COMMUNICATION ues and mission, to engage new visitors and Foundation (NSF), GSA gathered input from
FELLOWSHIP potential members more effectively, and to the geoscience community to identify bold
Rebecca Dzombak provide accessible calls to action and and creative ideas for translating scientific
served as GSA’s 2020–2021 updated news about the society and vour research to climate change solutions that
Science Communication programs. We also modernized our job can be implemented within a two- to
Fellow. Accomplishments board and added dynamic search and filter three-year timeframe.
from her term include features. Similarly, we simplified and reno- GSA used email and multiple social
crafting press releases on a variety of top- vated our Scientists in Parks pages—some media platforms to inform the public about
ics from microplastics and PFAS chemi- of our most-visited resources this year. this opportunity and solicit feedback from
cals to planetary science and the origins In line with organizational priorities, its broad membership during the two-week
of life. Rebecca helped advance GSA’s we have leveraged our main site as a tool comment period. A web platform was cre-
diversity and equity goals by compiling to communicate ongoing diversity, equity, ated to submit text and video answers to
a GSA Anti-Racism Resource Guide and inclusion efforts and to archive our questions designed to elicit requested
(https://www.geosociety.org/GSA/About/ progress on these important initiatives. information. GSA also conducted targeted
Diversity/GSA/About/reading.aspx) for Beyond our main site, we developed a outreach to ensure the project received
members and by contributing numerous new theme for our scientific Divisions’ sites responses from students, early career pro-
blogs on the Society’s guest blog Speaking that offers a modern feel and closer ties to fessionals, groups underrepresented in
GSA’s brand. the geosciences, multiple sub-disciplines
GSA web traffic is up more than 14% and other stakeholders who might not be
MEMBER BENEFITS INCLUDE: year-over-year. Visit us at https://www GSA members. Additionally online brain-
- Communicate and collaborate with .geosociety.org. storming sessions provided opportunities
fellow members in GSA’s online for in-person interactions and idea devel-
member community and discussion Top website page views in FY2021 opment. The final report can be found
forum. 1. GSA Homepage (139k) at https://www.geosociety.org/
2. Geologic Time Scale (138k) climate-solutions.

16 FY21 Annual Program Report