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Corporate Partners Add to the GSA Experience

Corporate partners and sponsors generate unique opportunities at goals. We aim to expand awareness and adoption of methods, not
GSA. Each of the various mechanisms for company participation just our products.
are important to the Society’s programming in distinctive ways. “Our partnership with the Geological Society of America has
Meeting sponsorship can be tailored and more expansive than it been part of our overall engagement plan to build more informal
might first sound. After exhibiting at GSA’s annual meeting over connections with the scientific community. It has been a resound-
the years, Bruker opted for greater participation in 2022. In fact, if ing success. It’s particularly important for us to engage with dis-
you attended any of GSA’s Section Meetings this past spring, you cussions about the development of new methods and technology.
probably picked up a bottle of hand sanitizer that Bruker provided Such discussions take time, and attending multiple meetings a
to enhance the Society’s health and safety measures during some year helps us have multiple touch points with important partners.”
of our first in-person gatherings since the start of the pandemic. Other companies find paths of engagement that meet their needs
Bruker also sponsored each Section Meeting, and their participa- as well. Chevron is a steadfast example of a returning program
tion in GSA Connects 2022 (9–12 October in Denver, Colorado, sponsor, actively participating in GSA’s GeoCareers program for
USA) includes lead sponsorship of GEO.SCI, the tech demo area many years. This year, they are also supporting GSA’s Expanding
you will experience in the Resource & Innovation Center; an Representation in the Geosciences Scholarships, an ideal avenue
expanded exhibit booth; and badge lanyards for all attendees. to demonstrate our mutual priority of broadening participation in
What compels a company like Bruker to choose GSA as a the field. We are grateful to companies like Brunton who choose
partner? Jonathan Knapp, Ph.D., Geosciences Market Segment to be an organizational partner, providing exclusive member dis-
Manager, explains the strategic reasoning: “Our partnership with counts for their products, meeting sponsorship, unique opportuni-
GSA has been hugely beneficial to us. We have found the personal ties like demo fleets for GSA field trips, and the tremendous con-
contact with members of the community at the regional shows to tribution of personalized, engraved Transits for GSA’s J. David
be extremely important. We get more out of the annual meeting by Lowell Field Camp Scholarship recipients. And longtime GSA
being at each of the regional meetings—it lets us have more inti- vendor Image AV partners is an in-kind sponsor by including
mate conversations and set up dedicated time at the annual meet- extensive audio/visual equipment throughout GSA Connects out-
ing. We also enjoy the ability to have detailed conversations with side of GSA’s contracted services.
students at their posters. To discuss how your company or organization can find valuable
“GSA has been a great partner to work through innovative ideas engagement through these kinds of partnerships, please contact
with. We think that the ability to showcase new technologies and Debbie Marcinkowski at +1-303-357-1047 or dmarcinkowski@
provide more hands-on and experiential exhibit halls benefits our geosociety.org.

A Bruker representative was at each GSA Section
Meeting this spring, along with hand sanitizers con-
tributed by the company to help promote health and
safety measures.

www.gsa-foundation.org