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Marketing &

Communications TOP WEBSITE PAGEVIEWS IN FY2022:

154,000
Press Releases GSA Homepage
Supporting its strategic aspiration to link geoscience to society, 64,000
GSA engages in media relations activities to enlarge the footprint GSA Job Board
of member research and publications. GSA issued 70 press 139,000
releases in FY22, highlighting peer-reviewed research published Geologic Time Scale
in the Society’s top-rated geoscience journals, presenting new 50,000
findings from GSA meetings, and providing Society news. These Field Experiences
are distributed to an extensive list of science journalists and 125,000
posted on the American Association for the Advancement of Scientists in Parks
Science (AAAS) online science news service, EurekAlert!. In
addition, GSA encourages and assists public information officers
at universities and government agencies to write their own Throughout the year, we supported GSA through its regular
releases about their GSA published research or presenting authors cycle of meetings and programs with custom web properties,
and then augments distribution of those releases for wider reach. always designed with intentionality and an aspiration toward
GSA invites journalists to attend annual and Section Meetings improvements in process and performance.
with complimentary registration and hosted a newsroom. Go to GSA hosted over 2.9 million pageviews over the last year. Visit
www.geosociety.org, click on the “News” tab, and select “GSA us at www.geosociety.org.
in the News” to read some of the latest coverage.
Speaking of Geoscience™
Science Communication Fellowship GSA posted 17 blogs on this channel, sharing ideas and dissect-
Emily Zawacki served as GSA’s 2021–2022 Science ing issues ranging from geoscience policy to an interview with
Communication Fellow. Accomplishments from her term include Black in Geoscience Week organizers to profiles of GSA’s On To
crafting press releases on a variety of topics from signs of water on the Future Program participants. In FY22, Speaking of Geoscience
Mars to environmental justice issues around dam removals to volca- had a readership of more than 1,200 visitors per month, with a
nic hazards. Emily helped advance GSA’s social-media goals by total of nearly 20,000 blog views.
piloting TikTok videos to accompany several of her deliverables.
GSA Today
“The GSA Science Communication Fellowship has GSA’s member communications magazine offers a monthly science
afforded me the opportunity to hone my skills as a article as well as program updates and news about meetings. In FY22,
professional science communicator, mixing traditional GSA Today shipped out an average of 10,217 copies to GSA members,
writing with multimedia products.” — Emily Zawacki, plus had a following of more than 11,300 readers who requested email
GSA’s 2021–2022 Science Communication Fellow alerts for when a new issue became available online.

GSA Website GSA Connection
In fiscal year 2022, we improved the design and technology sup- GSA Connection is GSA’s monthly electronic magazine, which
porting GSA’s web properties with an eye to the future. We over- is sent out to more than 30,000 readers. User opens average 57.4%,
hauled the user experience of the online Member Community, which is well above the industry standard of 24%. The highest
giving it a clean and modern feel with strong ties to GSA branding. clicks are on the GSA Today science article and on the trivia
We continued to support our Divisions and volunteers with training, answers link.
resources, and direct access to GSA staff, and we transitioned all
Division sites to a new theme developed last year. Department Director Transition
Behind the scenes, we are refactoring some of the technology GSA’s Director of Communications and Marketing, Christa
that supports GSA’s websites to make them resilient for the future. Stratton, retired in June 2022 after 23 years of dedicated service.
We analyzed GSA’s performance on search platforms like Google Justin Samuel, a long-time GSA employee, was selected to take
and identified ways to continually improve our visibility. over this role. We are pleased to have Justin as our new director
and wish Christa all the best.

24 Annual Program Report | FY 2022